All are based on Gimlet podcasts.įounded in 2015, Anchor’s end-to-end podcasting platform is available for free and provides creative tools, unlimited content hosting, distribution and monetization options for beginners and professionals. That formalized Gimlet’s forays into TV, most recently Amazon’s Homecoming starring Julia Roberts, and the in-the-works Annapurna Pictures movie Man Of The People, with Robert Downey Jr attached. In January 2018, Brooklyn-based Gimlet Media - formed in 2014 by former This American Life producer Alex Blumberg and Matt Lieber - launched Gimlet Pictures, a film and TV arm headed by Chris Giliberti. Anchor will bring its platform of tools for podcast creators and its established and rapidly growing creator base. The Gimlet acquisition offers Spotify its “best-in-class” podcast studio with dedicated IP development, production and advertising capabilities. The more successful we are, the more we’ll lean into the strategy to accelerate our growth.” “We intend to lean into this strategy in 2019, both to acquire exclusive content and to increase investment in the production of content in-house.
Increasing podcast listening on Spotify is an important strategy for driving growth, the company said in a statement. Paramount Global Adds Dawn Ostroff To Board
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